On August 3, 2023, the 8th China Fruit Industry Brand Conference and National Fruit Industry Famous Brand Fair in 2023 was successfully held at Crowne Plaza Pujiang, Shanghai. Zhang Xiaoping, Mayor of Meixian County, and Bao Xiaofeng, Deputy Secretary of the County Party Committee, attended the meeting on behalf of Meixian kiwi fruit, accompanied by Qi Feng, chairman of Qifeng Fruit Industry. Qifeng Fruit Industry won three awards: 2022 Rural Revitalization Fruit Industry Recommended Brand, Consumer Favorite Fruit Brand, and 2022 Fruit Enterprise Independent Brand Value Award.

This conference brings together the latest and freshest theoretical research and practical experience in the fruit industry, and fully demonstrates the current development status and future trends of brand building in my country’s fruit industry. In the special dialogue on the establishment of independent brands of enterprises, Chairman Qi Feng participated in the special dialogue on “Opportunities and Challenges of Brand Establishment of Chinese Fruit Industry Enterprises”. He said in the dialogue that if the Chinese fruit industry wants to achieve quality survival and innovative development, the company must control its own radius, refine and strengthen its own brand.

Shaanxi Qifeng Fruit Industry Co., Ltd., based on the national (Meixian) kiwifruit industrial park, has been deeply involved in the kiwifruit industry for 26 years. It is engaged in kiwifruit seedling cultivation, planting, acquisition, storage, sorting and packaging, product sales, and the production of agricultural materials and fertilizers and sales, forming a whole industry chain service system with its 9 subsidiaries. For 26 years, Qifeng Fruit Industry has insisted on technological innovation, continuously promoted standardized production, and ensured product quality. In terms of brand building, Qifeng Fruit Industry is actively carrying out market development and brand promotion. “Qifeng Fruit Industry” has become a well-known domestic kiwifruit brand. Strengthen brand management, give full play to brand advantages, and make every effort to build a Chinese agricultural brand that goes global! In 2022, Qifeng ready-to-eat kiwifruit has been widely praised once it is launched on the market. Instant kiwifruit will become a new direction for the kiwifruit industry, and instant kiwifruit is the future!